the panda and the merlion – the branding of a nation

With the pervasiveness of the Panda, and its strong iconic status as a mascot of China, it may surprise some to know that the Panda was only introduced into the canon of Chinese painting (and branding) in the 20th century. In 1963, a series of Giant Panda stamps by Chinese artist Wu Zouren were issued, thus establishing what will in time become China’s most beloved mascot (especially for Japanese tourists).
Interestingly, Singapore’s most beloved mascot (especially for Japanese tourists), was designed a year later, in 1964, by Fraser Brunner, as a logo for the Singapore Tourism Board. With the rapid rise of these two countries since the 1960s, there is probably an important lesson to be learnt somewhere. Case studies for marketing & branding 101 perhaps?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: